I’m a mixed-methods UX Researcher and Taxonomist with experience in empowering teams to build products that are usable, navigable, and purposeful experiences across SaaS products, ecommerce, privacy tools, browsers, apps, and digital advertising solutions. I love sharing my knowledge with others and am a passionate leader empowering teams to understand end users through effective research methods and actionable, strategic insights. I have global experiences in start-ups, agencies, and Fortune 500 company environments in the United States and Germany and enjoy learning new products, building robust research practices, and incorporating research into thoughtful, purposeful product and design processes. A taxonomist at heart, I also co-own a bookstore weaving my love for information and usability within data to its purest form: the printed word.
Portfolio
Contact me for the portfolio password
A multi-step research initiative to create a better approach for measuring the effect of different formats of advertising on users’ browsing experience
Discovery research to identify PR professionals’ needs for features and function when tracking brand coverage on social media
Identifying features that would foster collaboration on a SaaS platform
Research strategy guiding a cross-functional team exploring a new product launch
Researching and building thoughtful user-centered navigation within a client’s time and budget constrictions
My Companies and Clients
Muck Rack is a data-driven, innovative SaaS platform enabling PR professionals to connect with journalists, manage relationships and monitor and measure PR impact.
Thimble is a start-up that provides flexible, subscription and needs-based business insurance for small to medium clients via customer-facing digital platforms and online portals.
The Office of Experience (OX) is a digital consultancy that helps ambitious companies enhance their customer interactions and outperform their peers by integrating strategy, design, and technology.
Sears Holdings Corporation was a leading U.S. retailer, operating iconic brands like Sears and Kmart, and offering a wide range of consumer products, from apparel to home goods.
Home24 SE is a leading e-commerce platform specializing in home and living products, offering a wide range of furniture, lamps, and home accessories across continental Europe and Brazil.
eyeo GmbH is a company that develops ad-filtering technology to create a fair and prosperous internet, enabling content monetization for publishers, providing advertisers access to 400 million ad-filtering users, and offering consumers control over their online experience.
Research Expertise:
User Research: Interviews, Information Architecture, Surveys, Usability Testing, Diary Studies, Competitive Analysis, UX Research, Qualitative Research, Employee Engagement, B2B Research, Product Decisions, Stakeholder Management, Cross-Functional Teams, DEI, Data Visualization, User Needs & Behaviors, Research Repository Development, Behavioral Analysis, Data-Driven Decision Making, Usability Testing, Design Thinking, Qualitative Research, Survey Design
Research Methodologies: Foundational Research, Evaluative Research, Mixed Methods
Collaboration: Cross-Functional Teamwork, Stakeholder and Project Management, Product Strategy, Stakeholder Management in Agile environments
Tools: UserTesting, UserZoom, Ballpark, Rally, Dovetail, Optimal Workshop, Qualtrics, Alchemer, Notion, Miro, Figma
Industries:
B2B and B2C Saas Products in industries including: Insurance; Public Relations and Media; ad-filtering and browser extension technologies; innovative consumer ecommerce; Digital Consulting agencies; legacy commerce and national retailers.